List of Sports Websites: Every Sport, Every Market
A categorized list of over 2.5 million sports websites, from global leagues and live score services to local football clubs, cycling shops and golf courses. Each domain comes with its sport, country and popularity band.
How big is the sports web?
Sports is one of the larger consumer categories in our database of over 120 million domains. We measure it in two ways, because buyers ask two different questions: "which sites are about sport?" and "which sites touch sport at all?"
Strict view: sport is the main subject
Domains whose main IAB Content Taxonomy category (Tier 1) is Sports. This is the list most buyers want: club sites, leagues, sports media, equipment stores, academies, venues and fan sites.
Broad view: sport is one of the topics
Domains carrying the Sports & Recreation web filtering category anywhere in their list of categories. It adds national news portals with big sports sections, outdoor brands and general hobby sites.
Top 10 sports websites
The ten best-known sports domains in the list, ordered by popularity among real users. Betting and unlicensed streaming domains are excluded from this public view; they stay in the file with their own labels.
| # | Domain | Sport (IAB Tier 2) | Popularity band | What it covers |
|---|---|---|---|---|
| 1 | espn.com | Multi-sport | Top 1,000 | US sports media: news, scores, video and fantasy games across all major leagues. |
| 2 | espncricinfo.com | Cricket | Top 1,000 | Cricket scores, statistics and news, with a very large audience in South Asia. |
| 3 | skysports.com | Multi-sport | Top 1,000 | UK sports broadcaster site with football, cricket, Formula 1 and golf coverage. |
| 4 | cricbuzz.com | Cricket | Top 1,000 | Live cricket commentary and scorecards, popular on mobile. |
| 5 | sofascore.com | Soccer | Top 1,000 | Live scores and player ratings for football and many other sports. |
| 6 | flashscore.com | Soccer | Top 1,000 | Fast live results service with deep coverage of football leagues worldwide. |
| 7 | nba.com | Basketball | 1,001 to 5,000 | Official league site with games, standings and highlights. |
| 8 | mlb.com | Baseball | 1,001 to 5,000 | Official baseball league site with live game data and team pages. |
| 9 | nfl.com | American Football | 1,001 to 5,000 | Official American football league site with schedules, news and video. |
| 10 | olympics.com | Olympic Sports | 1,001 to 5,000 | Olympic movement site covering the Games, athletes and results. |
Sports website subcategories (IAB Tier 2)
84% of sports domains also carry a Tier 2 sport, so you can build a list for one sport instead of the whole category. Counts below are full-database totals. Bars show the share of all sports domains.
Sports Equipment 220,465
Shops and brands for gear, from running shoes to ski bindings. Useful for retail media and affiliate programs.
Soccer 184,410
Clubs, leagues, fan sites, live scores and football academies. The biggest single sport by site count.
Extreme Sports 181,232
Climbing, surfing, skateboarding, paragliding and similar. Many small schools and tour operators.
Equine Sports 132,378
Riding schools, stables, horse breeders and equestrian events, strong in German-speaking markets.
Martial Arts 128,095
Dojos, martial arts schools and federations. A dense local business segment.
Cycling 117,466
Bike shops, clubs, races, touring and cycling media.
Auto Racing 90,452
Motorsport series, teams, karting tracks and racing news.
Fishing Sports 86,766
Angling clubs, tackle stores, fishing guides and lake resorts.
Golf 80,473
Golf courses, clubs, equipment and golf travel. A high-income audience prized by advertisers.
Tennis 58,251
Clubs, coaching, tournaments and racket sports retail.
Sailing 56,341
Yacht clubs, sailing schools, regattas and charter companies.
Basketball 43,515
Leagues, teams, camps and basketball media.
| More sports in the list | Domains | More sports in the list | Domains |
|---|---|---|---|
| Fantasy Sports | 43,492 | Track and Field | 43,162 |
| Skiing | 35,947 | Swimming | 30,833 |
| Ice Hockey | 25,257 | Baseball | 24,801 |
| Olympic Sports | 23,327 | Walking | 22,852 |
| Bodybuilding | 22,801 | Gymnastics | 22,048 |
| Volleyball | 21,058 | Disabled Sports | 18,420 |
| Table Tennis | 14,396 | Rugby | 12,664 |
| Boxing | 11,951 | Bowling | 11,268 |
| Cricket | 10,194 | American Football | 9,780 |
| Lacrosse | 7,814 | Wrestling | 7,527 |
Sports websites by country
Sport is local. A football club, a riding school or a tennis academy serves one town, and its website usually sits on a country domain. That makes the country angle unusually strong for this category.
| Market | Sports & Recreation tagged domains (by ending) | What stands out |
|---|---|---|
| Germany (.de) | 318,984 | The largest national sports web in the file, driven by a dense network of local clubs (Vereine) in every town. |
| United Kingdom (.uk) | 110,248 | Football, golf, cricket and racing clubs, plus a large grassroots coaching scene. |
| France (.fr) | 77,196 | Cycling, rugby, sailing and outdoor sports are well represented. |
| Netherlands (.nl) | 69,112 | Hockey, cycling, skating and football clubs, many with member portals. |
| Switzerland (.ch) | 58,162 | Skiing, mountain sports and alpine tourism overlap with sport. |
| Poland, Czech Republic, Austria | 27,268 / 24,802 / 20,456 | Strong football and winter sports scenes, useful for Central European campaigns. |
Many sports sites also live on .com and .org. For market-level lists we combine the country field with the domain ending, so a German club on .com is still found. See the full picture on the Germany domains and United Kingdom domains pages.
Types of sports websites in the list
The IAB sport tells you which sport a site is about. Buyers also want to know what kind of site it is. These are the main site types you will find inside the sports category, and how they behave as targets.
Clubs and teams
The long tail of the category. Amateur and semi-professional clubs with fixtures, membership forms and sponsor pages. Small traffic each, huge numbers together, almost always local.
Leagues and federations
National and regional governing bodies, league offices and tournament organisers. Few in number, high authority, and often the first stop for sponsorship research.
Sports media
Dedicated sports news, blogs, podcasts and video channels. The core of most contextual advertising lists because they carry large, engaged audiences.
Live scores and statistics
Results services, stats databases and fantasy tools. Very high visit frequency, mostly on mobile, with fans checking scores several times a day.
Retail and equipment
Sporting goods stores, brand sites and specialist shops for bikes, golf, fishing or skiing. The best segment for shopping and affiliate campaigns.
Venues, camps and schools
Stadiums, gyms, golf courses, ski schools, riding stables and summer camps. Good lead lists for booking, payment and facility software.
How popular are sports websites?
Among the 300,000 most popular domains, sports sites spread across the popularity bands like this. Most live in the long middle, which is why reach campaigns need thousands of sports domains, not dozens.
| Global popularity band | Sports domains | What sits here |
|---|---|---|
| Top 1,000 | 33 | Global sports media, live score leaders, cricket portals |
| 1,001 to 5,000 | 182 | Major league sites, national sports dailies, big fan networks |
| 5,001 to 10,000 | 169 | Large clubs, tournament sites, popular stats tools |
| 10,001 to 50,000 | 1,265 | National federations, mid-size media, top equipment brands |
| 50,001 to 100,000 | 1,406 | Regional media, specialist shops, popular sport blogs |
| 100,001 to 500,000 | 9,989 | The broad middle: niche sports, clubs with strong followings |
Who buys a list of sports websites, and why
Sports lists are bought by teams who need to find, target or exclude sports content at scale. These are the most common uses we see.
Advertisers and agencies
Build contextual inclusion lists for sports brands, betting-free campaigns or event sponsors.
- Target one sport, such as golf or cycling
- Split by country for local launches
- Exclude gambling-adjacent sites
Adtech platforms
Label bid requests and publisher inventory with sports categories for contextual targeting.
- IAB tiers for seller-defined audiences
- Popularity bands for inventory tiers
Affiliate and sponsorship teams
Find clubs, blogs and media that could promote sports products or events.
- Equipment and sporting goods partners
- Club and league outreach lists
Market researchers
Size a sport in a country by counting its websites, or follow how a sport grows across markets.
- Sport-by-country matrices
- Club density per market
Sales and lead generation
Sports software vendors (club management, ticketing, booking) use the list to find prospects. See lead generation and sales intelligence.
- Clubs and academies by country
- Venues and event organisers
Network and safety teams
Schools, workplaces and family apps allow or limit sports and live score sites by category, while blocking betting.
- Sports allowed, gambling blocked
- Separate live streaming rules
Columns in the sports website list
Every row is one domain. The sports list uses the same columns as the full database, so it joins cleanly with any other segment you license. The full field guide is on the taxonomy page.
| Column | What it holds | Example for a sports site |
|---|---|---|
| Domain | The registered domain or host | nba.com |
| IAB v2 Tier 1 to 4 | IAB Content Taxonomy 2 path, up to four levels | Sports > Basketball |
| IAB v3 Tier 1 to 4 | IAB Content Taxonomy 3 path, up to four levels | Sports > Basketball |
| Web filtering category | One or more of 59 filtering categories | Sports & Recreation, Streaming Media |
| Personas | Audience types likely to visit the site | Sports Fanatic, Amateur Sports Analyst |
| Country | Country the site is linked to, where known | United States |
| Global popularity band | Rank group among all websites | 1,001 to 5,000 |
| Country popularity band | Rank group within its main country | Top 1,000 |
What makes a good sports website list
A raw domain dump is not a usable list. These are the checks that decide whether a sports list works in a campaign, a model or a sales tool.
What we do
- Categorize every site from its own content, reviewed and validated
- Separate betting from sport, so a sports list is not a gambling list
- Keep multi-category sites (news with sport sections) out of the strict view
- Recheck new domains after launch, because many sites add content later
- Refresh all other domains every month
Questions to ask any vendor
- Is the count based on site content or on keywords in the domain name?
- Can I filter by one sport, not just "sports"?
- Are parked and for-sale domains removed?
- Is there a popularity signal to rank the list?
- Does the file use a standard taxonomy my systems already read?
You can test any domain yourself with the domain category checker before you buy.
How to get the full list of sports websites
The sports rows are part of the full categorized database. You can license the whole file or ask for the sports segment with the filters you need.
Pick the scope
All sports, one sport, or a set of sports. Strict view, broad view, or both.
Choose markets
Worldwide, or filtered by country and domain ending.
Set exclusions
Keep or remove betting, shooting and streaming sites as separate files.
Receive the file
CSV, Parquet or JSON, with the same columns as the full database and monthly refreshes.
Frequently asked questions
How many sports websites are there?
Our database holds 2,565,405 domains whose main IAB category is Sports, and 2,872,482 domains that carry the Sports & Recreation web filtering category as one of their categories.
Which sports have the most websites?
By IAB Tier 2, the largest sports groups are Sports Equipment (220,465 domains), Soccer (184,410), Extreme Sports (181,232), Equine Sports (132,378), Martial Arts (128,095) and Cycling (117,466).
Does the sports list include betting sites?
Sports betting and poker sites sit in their own IAB subcategory with 201,105 domains and also carry the Gambling web filtering category. You can include them, exclude them, or receive them as a separate file.
Can I get sports websites for one country only?
Yes. Every row has a country field where it is known and a country-code domain ending, so you can filter to one market or a group of markets.
Can I get a list of websites for one sport, such as golf or cycling?
Yes. The IAB Tier 2 and Tier 3 columns let you cut the list down to one sport, for example Golf with 80,473 domains or Cycling with 117,466 domains.
How are the websites ranked?
Popular domains carry a global popularity band and, where available, a country popularity band, based on popularity among real users. You can sort by these bands to put the most visited sports sites first.
In what format is the list delivered?
The list is delivered as a downloadable file in CSV, with Parquet and JSON available, so it loads into spreadsheets, databases and data pipelines.
Are gyms and fitness websites part of the sports list?
In the IAB taxonomy, fitness sits under Healthy Living, not Sports. The database holds 580,523 domains in Healthy Living > Fitness and Exercise. Many buyers add them to a sports list for wider reach, and we can deliver both segments in one file.
Do IAB 2 and IAB 3 count sports the same way?
Almost. Sports is a Tier 1 category in both versions, with 2,565,396 domains in IAB 2 and 2,565,405 in IAB 3. Both columns are on every row, so you can work in whichever version your platform reads. The IAB 3.0 vs 3.1 comparison explains the newer changes.
Can I use the list to find sports clubs as sales leads?
Yes. Filter to clubs and academies in one country, then rank them by popularity band. Each row is a domain, so you can match it to your own CRM or enrichment tools.
How do I buy the full list of sports websites?
Go to the pricing page, choose the database size that fits, and tell us if you only need the sports segment. The sports rows are part of the full categorized database.
Get the full sports website list
Over 2.5 million sports domains with sport, country, popularity band and IAB tiers on every row. Part of a database of over 120 million categorized domains.
See pricing License the sports listWebsite names and domains on this page are trademarks of their respective owners. They are shown only to describe popularity within the sports category. URL Categorization Database is not affiliated with, sponsored or endorsed by any listed website.