Sales Intelligence Use Case

Lead Generation & Sales Intelligence

Transform your B2B sales strategy with domain intelligence that enriches leads with company firmographics, tech stack data, and behavioral signals from 17M+ company-linked domains

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The Power of Domain Data in B2B Sales

In the modern B2B sales landscape, understanding your prospects before the first conversation is not just an advantage, it is a necessity. Domain intelligence has emerged as a foundational layer of sales intelligence, enabling sales teams to instantly qualify leads, personalize outreach, and prioritize high-value opportunities based on comprehensive company data.

Every B2B company has a digital footprint centered around their domain. This domain serves as the key to unlocking a wealth of information including company size, industry vertical, technology infrastructure, and business model. Our URL categorization database links over 17 million domains directly to company entities, providing the richest source of B2B intelligence available.

Unlike traditional data providers that rely on manually compiled databases that quickly become stale, domain-based intelligence is continuously updated and validated against the living web. This ensures your sales team always works with current, accurate data that reflects the real state of your target accounts.

Company Firmographic Intelligence

17 million domains linked to comprehensive company profiles

Firmographic data is the foundation of effective B2B targeting. Our database provides extensive company information derived from domain analysis, including company name, industry classification, employee count ranges, estimated revenue bands, headquarters location, and founding year. This data enables instant lead qualification without manual research.

When a prospect visits your website or a lead enters your CRM, their email domain instantly reveals their company identity. A simple API lookup transforms "[email protected]" into a complete company profile, including industry vertical, company size, and whether they match your ideal customer profile (ICP). This eliminates hours of manual research and ensures no qualified lead slips through the cracks.

Our firmographic data is validated through multiple signals including domain registration data, website content analysis, social presence verification, and cross-referencing with public business registries. This multi-source validation ensures data accuracy rates exceeding 95% for core firmographic attributes.

17M+ Company Profiles

Domains linked to verified company entities

500+ Industry Categories

Granular vertical classification

95%+ Data Accuracy

Multi-source validation and verification

Technology Stack Detection for Sales Intelligence

Understand what technologies your prospects use before you reach out

Technology stack data has become essential for modern sales teams, particularly those selling B2B software and services. Knowing what technologies a company already uses helps sales representatives tailor their pitch, identify integration opportunities, and understand the competitive landscape before the first conversation.

Our database detects and categorizes over 5,000 different technologies across categories including marketing automation platforms, CRM systems, e-commerce platforms, content management systems, analytics tools, cloud infrastructure, security solutions, and communication platforms. Each technology detection includes confidence scores and version information where available.

Tech stack intelligence enables powerful use cases beyond basic prospecting. Sales teams can identify companies using competitor products for displacement campaigns, find prospects with complementary technology stacks for integration partnerships, and prioritize leads based on technology sophistication that indicates buying readiness. Marketing teams use tech stack data to build highly targeted advertising audiences of companies using specific platforms.

Marketing Technology

Detect marketing automation platforms, email service providers, analytics tools, tag managers, A/B testing solutions, and advertising technologies used by target companies.

E-commerce Platforms

Identify e-commerce infrastructure including Shopify, Magento, WooCommerce, BigCommerce, and enterprise platforms like Salesforce Commerce Cloud and SAP Hybris.

Cloud Infrastructure

Detect cloud provider usage including AWS, Azure, Google Cloud, along with CDN providers, hosting platforms, and serverless infrastructure indicators.

Security Solutions

Identify security infrastructure including SSL providers, WAF solutions, identity management platforms, and compliance-related security implementations.

Business Applications

Detect CRM systems, ERP platforms, HR software, project management tools, and collaboration platforms that indicate company operations maturity.

Analytics & BI

Identify analytics implementations, business intelligence tools, data visualization platforms, and customer data platforms in use.

Account-Based Marketing (ABM) Targeting

Build precision-targeted account lists based on domain intelligence

Account-based marketing has transformed how B2B companies approach their most valuable prospects. Rather than casting a wide net, ABM focuses resources on high-value target accounts with personalized, multi-channel campaigns. Domain intelligence is the foundation that makes precision ABM possible at scale.

Our database enables ABM practitioners to build highly targeted account lists based on specific criteria combinations. Filter by industry vertical, company size, technology stack, geographic location, and website characteristics to identify accounts that precisely match your ideal customer profile. The result is a focused list of prospects with significantly higher conversion potential than traditional lead generation methods.

Beyond initial targeting, domain intelligence powers ABM campaign personalization. Understanding a prospect's technology stack, industry focus, and company characteristics enables marketing teams to create highly relevant content and messaging. Sales teams can reference specific company attributes in outreach, demonstrating preparation and building credibility from the first touch.

// Example: Building an ABM target account list with domain intelligence
async function buildABMList(icpCriteria) {
    // Define your Ideal Customer Profile criteria
    const filters = {
        industries: ["SaaS", "FinTech", "Enterprise Software"],
        employeeRange: { min: 100, max: 1000 },
        technologies: ["Salesforce", "HubSpot", "Marketo"],
        regions: ["North America", "Western Europe"],
        excludeCompetitors: true
    };

    // Query the domain intelligence database
    const targetAccounts = await domainDB.query({
        ...filters,
        limit: 500,
        sortBy: "firmographic_score"
    });

    // Enrich each account with full company profile
    const enrichedAccounts = targetAccounts.map(account => ({
        domain: account.domain,
        companyName: account.company_name,
        industry: account.industry_category,
        employees: account.employee_range,
        revenue: account.estimated_revenue,
        techStack: account.detected_technologies,
        headquarters: account.hq_location,
        website_traffic: account.popularity_rank,
        abm_score: calculateABMScore(account, icpCriteria)
    }));

    return enrichedAccounts;
}

// Example enriched account output
const sampleAccount = {
    domain: "acmesoftware.com",
    companyName: "Acme Software Inc.",
    industry: "Enterprise Software > Project Management",
    employees: "250-500",
    revenue: "$25M-$50M",
    techStack: ["Salesforce", "AWS", "Segment", "Intercom"],
    headquarters: "San Francisco, CA",
    website_traffic: "50K",
    abm_score: 87
};

Lead Scoring with Domain Intelligence

Prioritize sales efforts with data-driven lead qualification

Effective lead scoring separates high-potential prospects from tire-kickers, enabling sales teams to focus their limited time on opportunities most likely to convert. Domain-based lead scoring adds a powerful firmographic dimension to behavioral signals, creating a complete picture of lead quality and sales readiness.

Traditional lead scoring relies heavily on engagement metrics like email opens, website visits, and content downloads. While valuable, these signals miss crucial context. A marketing manager at a 10-person startup and a VP at a Fortune 500 company might exhibit identical engagement behavior, but represent vastly different opportunities. Domain intelligence adds the firmographic context that distinguishes these leads.

Our lead scoring framework combines firmographic fit, technographic alignment, and engagement intensity into a unified score. Companies matching your ideal customer profile receive higher base scores, which are then modified by technology stack compatibility, buying signals, and behavioral engagement. The result is a prioritized lead queue that ensures sales representatives always work the highest-value opportunities.

Firmographic Fit Scoring

Score leads based on how closely their company matches your ideal customer profile including industry, size, revenue, and geography alignment.

Technographic Compatibility

Evaluate technology stack alignment to identify prospects using complementary platforms or competitor solutions ripe for displacement.

Intent Signal Integration

Combine domain intelligence with behavioral signals and third-party intent data to identify prospects actively researching solutions in your category.

CRM and Sales Tool Integration

Seamlessly enrich your existing sales infrastructure with domain intelligence

CRM Enrichment

Automatically enrich new leads and accounts in Salesforce, HubSpot, or any CRM with company firmographics, tech stack data, and industry classification the moment they enter your system. Eliminate manual research and ensure complete data coverage.

Email Prospecting Tools

Integrate with Outreach, Salesloft, Apollo, and other sales engagement platforms to prioritize sequences based on domain intelligence and personalize messaging with company-specific attributes and technology references.

Marketing Automation

Power marketing automation workflows in Marketo, Pardot, or HubSpot with real-time lead enrichment. Trigger nurture sequences based on firmographic attributes and route leads to appropriate sales teams based on company characteristics.

Business Intelligence

Feed enriched domain data into BI platforms like Tableau, Looker, or Power BI to analyze pipeline by industry, company size, and technology segments. Identify patterns in won deals to refine your ideal customer profile.

Conversational AI

Enable chatbots and conversational AI tools to instantly qualify website visitors based on their email domain, routing enterprise prospects to sales teams while directing SMB visitors to self-serve resources.

Custom Integrations

Our RESTful API enables easy integration with any sales or marketing technology. With response times under 100ms, domain enrichment works in real-time workflows without adding friction to user experiences.

// Example: Real-time CRM enrichment webhook handler
async function handleNewLead(leadData) {
    // Extract domain from email address
    const domain = leadData.email.split('@')[1];

    // Skip personal email domains
    if (isPersonalEmail(domain)) {
        return { enriched: false, reason: 'personal_email' };
    }

    // Fetch company intelligence from domain database
    const companyData = await domainDB.enrich(domain);

    // Calculate lead score based on ICP fit
    const icpScore = calculateICPFit({
        industry: companyData.industry,
        employees: companyData.employee_count,
        techStack: companyData.technologies,
        revenue: companyData.estimated_revenue
    });

    // Update CRM record with enriched data
    await crm.updateLead(leadData.id, {
        company_name: companyData.company_name,
        industry: companyData.industry_category,
        employee_range: companyData.employee_range,
        annual_revenue: companyData.estimated_revenue,
        technologies: companyData.technologies.join(', '),
        headquarters: companyData.hq_location,
        linkedin_url: companyData.linkedin_company_url,
        lead_score: icpScore,
        enrichment_date: new Date().toISOString()
    });

    // Route to appropriate sales team based on segment
    const segment = determineSegment(companyData);
    await crm.assignToTeam(leadData.id, segment);

    return { enriched: true, score: icpScore, segment };
}

Industry Applications

How different sectors leverage domain intelligence for sales success

SaaS & Software Companies

SaaS companies use domain intelligence to identify prospects using competitor products, target companies with complementary tech stacks for integration partnerships, and prioritize leads based on technology sophistication and buying signals.

Professional Services

Consulting firms, agencies, and service providers use firmographic data to identify companies in target industries and size ranges, then personalize outreach based on specific business characteristics and technology environments.

Financial Services

Banks, payment processors, and fintech companies use domain intelligence to assess business legitimacy, identify company size for appropriate product recommendations, and detect technology infrastructure for integration planning.

Logistics & Supply Chain

Shipping, fulfillment, and supply chain companies identify e-commerce businesses, manufacturers, and retailers based on website characteristics and technology platforms to target with relevant logistics solutions.

Marketing Technology

MarTech vendors identify prospects based on current marketing stack composition, target companies using complementary or outdated technologies, and build lookalike audiences based on best customer technology profiles.

Recruiting & HR Tech

Recruiting firms and HR technology companies use firmographic data to identify growing companies likely hiring, detect HR technology gaps, and target organizations based on employee count and growth indicators.

The Business Impact of Domain Intelligence

Organizations implementing domain-based sales intelligence report significant improvements across key performance metrics. Sales development representatives save an average of 2-3 hours daily previously spent on manual company research, enabling them to focus on high-value activities like personalized outreach and relationship building.

Lead qualification accuracy improves dramatically when firmographic data supplements behavioral signals. Sales teams report 40-60% increases in SQL-to-opportunity conversion rates when using enriched lead data for prioritization and routing. Marketing teams see similar improvements in campaign performance when using domain intelligence for ABM targeting.

The compound effect of better data flows throughout the revenue organization. Sales cycles shorten because representatives enter conversations prepared with relevant company knowledge. Win rates increase because deals are pursued with accounts that genuinely fit the ideal customer profile. Customer lifetime value improves because the right customers are acquired from the start.

2-3 Hours Saved Daily

Sales representatives eliminate manual company research with instant domain enrichment, freeing time for high-value selling activities and personalized prospect engagement.

40-60% Better Conversion

Improved lead qualification and routing based on firmographic fit drives significantly higher SQL-to-opportunity conversion rates and shorter sales cycles.

Higher Win Rates

Pursuing accounts that genuinely match your ICP, with personalized outreach based on company intelligence, leads to measurably higher close rates.

Data Quality and Freshness

Enterprise-grade data you can trust for critical sales decisions

Data quality is paramount when business decisions depend on accurate company information. Our domain intelligence database is built on continuous web monitoring, with domains recrawled and revalidated on regular cycles to ensure firmographic data reflects current business reality rather than stale snapshots.

Unlike databases compiled from public filings or purchased lists, our technology stack detection is based on real-time website analysis. When a company changes their CRM from Salesforce to HubSpot, our database reflects that change within the next crawl cycle. This freshness is critical for sales teams targeting based on technology adoption or competitive displacement opportunities.

Every data point in our database includes confidence scores and last-verified timestamps. This transparency enables sophisticated users to build workflows that account for data certainty, prioritizing leads with high-confidence enrichment while flagging those requiring additional validation.

Ready to Supercharge Your Sales Intelligence?

Access 17M+ company-linked domains with firmographic data, technology detection, and industry classification. Transform your lead generation and sales prospecting today.

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