Use cases

Use Cases for URL Categorization Data

See how advertising, security and data teams put website categories to work in their products.

Advertising and publishing

Targeting, brand suitability and inventory quality for buyers, sellers and networks.

Place ads next to matching content using IAB categories on every domain in the bid.

Enrich bid requests, build private marketplace packages and tidy supply paths with domain categories.

Turn the sites people visit into interest segments, personas and intent signals.

Keep ads away from content that clashes with brand values by screening placements by category.

Spot domain spoofing, made for advertising sites and suspicious inventory before the spend goes out.

Classify your own inventory so advertisers can find it and premium sections earn more.

Vet new publishers, match them to the right offers and catch low quality traffic sources.

Target by page context instead of personal data to stay in line with GDPR and CCPA.

Blocking, policy and threat work for security products, networks and families.

Add category context to suspicious domains so analysts can rank and investigate them faster.

Block known malware, phishing and command and control domains across users and devices.

Enforce category rules at the DNS layer for ISPs, enterprises and protective DNS services.

Web filtering, shadow IT discovery and acceptable use policies for company networks.

Build filtering products that enforce browsing policies with ready made category labels.

Age appropriate filtering for family apps, with category levels fine enough for each age group.

Network filtering, carrier parental controls, zero-rating and subscriber analytics for telecom providers.

Category and company data for prospecting, enrichment and market analysis.

Find and qualify B2B accounts by industry, technology and company profile behind each domain.

Match domains to companies and add firmographic, category and technology fields to records.

Map industry landscapes and follow competitive positions across millions of classified domains.

Study online shop landscapes, platform adoption and pricing activity by category and country.

Judge backlink quality, find content gaps and see where rivals sit by topic.