🇨🇭 Switzerland website statistics

Website Statistics Switzerland: What 1.27 Million .ch Sites Show

Our file holds 1,275,300 categorized .ch domains, the 10th largest domain ending we track, plus 1,297,826 domains attributed to Switzerland as their country. Business labels sit on 19.1% of .ch sites and Health & Medicine on 12.5%, while Computers & Technology reaches only 7.1%, against 18.3% across all domains.

Explore Swiss Domains
1.27M+
.ch Domains Categorized
700+
IAB Categories
1,200+
User Personas
FADP
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Swiss website statistics at a glance

Switzerland is one of the largest country markets in our data. 1,275,300 domains ending in .ch carry categories, which puts .ch 10th among all domain endings we track and just ahead of .it.

Counted by country instead of ending, 1,297,826 domains are attributed to Switzerland, 3.1% of every domain with a country in our file. That ranks Switzerland 9th, after Germany, the United States, the United Kingdom, France, the Netherlands, Russia, Brazil and Italy.

1,275,300categorized .ch domains in our current file
1,297,826domains attributed to Switzerland as their country, whatever the ending
19.1%of .ch domains carry a Business label, against 15.7% across all domains
12.5%carry Health & Medicine, against 7.2% across all domains
7.1%carry Computers & Technology, against 18.3% across all domains
25.3%have Business and Finance as their IAB v3 tier 1 category

How to read the shares: a site can carry several web filtering labels, so those shares overlap and do not add up to 100%. IAB tier 1 is one category per site, so IAB shares do add up.

Category mix

Category mix: Swiss websites against the whole web

The bars compare the share of .ch domains carrying each of our web filtering categories with the share across all domains in our file. Switzerland stands out for business, health and leisure sites, and for how few sites are mainly about technology.

.ch domains All domains in our file
Business
19.1%
15.7%
Arts & Entertainment
16.3%
13.2%
Health & Medicine
12.5%
7.2%
Computers & Technology
7.1%
18.3%
Home & Garden
6.7%
6.1%
Shopping
5.8%
7.9%
Sports & Recreation
4.6%
2.8%
Education/Reference
3.4%
3.4%
Automotive & Transportation
3.3%
3.0%
Real Estate
3.1%
2.7%

A business-heavy web

One in five .ch sites carries a Business label, and a quarter sit under Business and Finance in the IAB view. For B2B lists this means a deep pool of company sites on a single ending.

Health well above average

12.5% of .ch domains carry Health & Medicine, the highest share among .ch, .de, .at, .fr and .it in our file. In the IAB view, Healthy Living and Medical Health are both well above the all-domain average.

Technology is a smaller slice

Only 7.1% of .ch sites carry Computers & Technology, against 18.3% overall and 18.9% for .de. Sizing a Swiss tech segment from a global average would overstate it more than twofold.

Comprehensive Swiss Domain Intelligence

Switzerland represents one of Europe's most sophisticated and prosperous digital markets, home to global leaders in banking, pharmaceuticals, luxury goods, and technology. Our Swiss domain database provides extensive coverage of this unique multilingual market, spanning German, French, Italian, and Romansh-speaking regions.

With more than 1.3 million categorized .ch, .swiss and Switzerland-attributed domains, you gain a broad dataset for Swiss-focused digital operations. Our database captures the full spectrum of Swiss digital presence, from multinational headquarters in Zurich to boutique watchmakers in Geneva.

Switzerland's position as a global financial hub and its strict data protection regulations make accurate domain categorization essential for any organization operating in or targeting this market. Our data is fully compliant with the Federal Act on Data Protection (FADP) and maintains the highest standards of data quality.

  • Broad Coverage - 1.3M+ domains from SMI companies to local businesses
  • IAB Taxonomy - Full v2 and v3 categories up to Tier 4
  • FADP Ready - Data processing compliant with Swiss regulations
  • User Personas - 1,200+ Swiss audience profiles
Swiss domain sorting

Private banks, rail and four-language media

Switzerland has banks with global clients, an integrated rail network, retail co-operatives and broadcasters in several languages. Labels on .ch domains let you separate them without reading each site.

  • Isolate banking and wealth management domains
  • Group rail and transport portals
  • Receive CSV or JSON for your own systems
Swiss bank, railway and broadcaster domains with category fields
120M+
categorized domains, .ch included
58
web filtering categories to build rules on
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Swiss Market Applications

Leverage Swiss domain data for targeted advertising, content filtering, market research, and security applications in one of the world's wealthiest and most regulated digital markets. Switzerland's unique position as a neutral, multilingual nation with exceptionally high internet penetration makes it a prime target for sophisticated digital strategies.

The Swiss market demands precision and quality in all aspects of digital operations. Whether you're targeting high-net-worth individuals for private banking services, reaching pharmaceutical professionals for medical communications, or connecting with luxury consumers for premium brands, our categorization data provides the foundation for success.

Our Swiss domain intelligence enables you to navigate the complexities of this fragmented yet highly valuable market. With distinct digital behaviors across linguistic regions and strong preferences for local content, understanding the Swiss digital landscape is crucial for effective engagement.

  • Programmatic Advertising - Target Swiss audiences with precision across all language regions
  • Brand Safety - Ensure ads appear on appropriate Swiss sites with cultural sensitivity
  • Financial Services - Categorize banking, wealth management, and fintech domains
  • Healthcare Intelligence - Track pharmaceutical and medical device company presence

Swiss Cities Domain Coverage

Comprehensive domain categorization across Switzerland's major economic centers

Zurich
500K
domains categorized
Geneva
300K
domains categorized
Basel
150K
domains categorized
Bern
120K
domains categorized
Lausanne
100K
domains categorized
Lucerne
50K
domains categorized

Our Swiss domain coverage extends to all 26 cantons, including St. Gallen, Winterthur, Lugano, Zug, and hundreds of smaller municipalities. The database captures Switzerland's unique digital footprint, from the financial powerhouses of Zurich's Bahnhofstrasse to the international organizations headquartered in Geneva, the pharmaceutical giants of Basel, and the technology hubs emerging in Lausanne and Zug.

Swiss Domain Extensions Covered

Complete categorization across all Swiss and Swiss-relevant domain extensions

.ch
1.27M+ domains
.com
200K+ domains
.swiss
8,600+ domains
.li
10,000+ domains
.eu
15K+ domains
.org
20K+ domains

The .ch ending remains Switzerland's main web identity, with 1,275,300 categorized domains in our file. The .swiss ending, launched in 2015, is reserved for holders with a connection to Switzerland and has a much smaller footprint.

Our coverage also includes Liechtenstein's .li ending, reflecting the close economic ties between the two countries. Swiss organizations that use international endings for global reach are covered through the country field.

Domain endings

.ch against .swiss, .li and neighbouring endings

Swiss sites use more than one ending, and the neighbours make a useful baseline. The table shows how many domains of each ending carry categories in our file and which web filtering labels lead.

EndingCategorized domainsTop labelSecond labelComputers & TechnologyHealth & Medicine
.ch1,275,300Business 19.1%Arts & Entertainment 16.3%7.1%12.5%
.swiss8,648Computers & Technology 24.3%Business 24.2%24.3%5.6%
.li10,009Computers & Technology 24.7%Arts & Entertainment 15.4%24.7%5.5%
.de9,339,973Computers & Technology 18.9%Arts & Entertainment 15.8%18.9%9.2%
.at422,130Computers & Technology 13.7%Business 13.5%13.7%10.5%
.fr2,164,241Business 20.8%Arts & Entertainment 13.0%11.3%8.5%
.it1,259,654Business 19.0%Computers & Technology 14.7%14.7%7.5%
All endingsWhole fileComputers & Technology 18.3%Business 15.7%18.3%7.2%

.ch is three times .at

With 1,275,300 categorized domains, .ch is about three times the size of .at (422,130) and slightly larger than .it (1,259,654). Only .de and .fr are bigger among the neighbours.

.swiss is small and business-led

.swiss has 8,648 categorized domains. A third of them sit under Business and Finance in the IAB view (33.7%), the highest share of any Swiss ending.

.li is a separate country

Liechtenstein's .li shares a registry with .ch but belongs to another country. Keep its 10,009 domains apart when you report Swiss figures, or label the total as Switzerland and Liechtenstein.

Registered names and categorized sites are different counts: the registry for .ch and .li reported about 2.6 million registered names in its 2024 report. Many names never carry a working site, redirect elsewhere or sit parked, so check the registry's current figures when you need registrations.

Swiss lookups

Swiss names in our category file

Large Swiss institutions looked up as-is. Rail operator SBB is tagged for both transport and travel.

DomainCategory in our data
ubs.comFinancial Services, Online Banking
sbb.chAutomotive & Transportation, Travel
migros.chBusiness, Shopping
digitec.chShopping
swisscom.chComputers & Technology
srf.chNews/Media
admin.chGovernment & Legal
Look up a Swiss site
IAB Content Taxonomy view

Swiss websites by IAB tier 1 category

Every record also carries IAB Content Taxonomy labels in versions 2 and 3. Tier 1 is one category per site, and the ten largest below cover 73.2% of all .ch domains.

IAB v3 tier 1.ch domainsShare of .chShare of all domainsDifference
Business and Finance323,05025.3%23.8%+1.5 pts
Technology & Computing89,4467.0%18.6%−11.6 pts
Healthy Living79,3286.2%2.9%+3.3 pts
Home & Garden72,6995.7%5.3%+0.4 pts
Medical Health67,7535.3%3.3%+2.0 pts
Food & Drink66,1005.2%2.9%+2.3 pts
Entertainment65,2395.1%4.5%+0.6 pts
Hobbies & Interests60,8944.8%3.5%+1.3 pts
Fine Art54,9434.3%2.8%+1.5 pts
Sports53,5364.2%2.5%+1.7 pts

Business and Finance leads

A quarter of .ch domains sit under Business and Finance, close to the all-domain average. The Swiss difference shows lower down, where sites lean towards health, food, art and sport.

Healthy Living doubles

Healthy Living covers 6.2% of .ch domains, more than twice the 2.9% average. Wellness, fitness and nutrition campaigns have more Swiss sites to work with than a global benchmark suggests.

Pick the version your partners use

The same domains also carry IAB v2 labels, so older ad stacks can read them too. Our IAB taxonomy mapping guide explains how the two trees differ.

Top Swiss Industries Covered

Comprehensive domain categorization across Switzerland's world-leading industries

Banking & Finance

Switzerland's legendary banking sector, from UBS and Credit Suisse to private banks and wealth managers. Complete coverage of the Swiss financial services ecosystem.

UBS Credit Suisse Julius Baer Pictet

Pharmaceuticals & Biotech

Basel's pharmaceutical giants and the thriving biotech cluster. Comprehensive coverage of life sciences companies driving global healthcare innovation.

Novartis Roche Lonza Actelion

Luxury Watches

The Swiss watchmaking industry, from iconic brands in Geneva and the Jura region. Complete coverage of horological excellence and luxury craftsmanship.

Rolex Patek Philippe Omega Swatch

Tourism & Hospitality

Swiss Alps resorts, luxury hotels, and tourism operators. Comprehensive coverage of Switzerland's world-renowned hospitality sector.

Swiss Tourism Zermatt St. Moritz Interlaken

Technology

Silicon Valley of Europe emerging in Zurich and Lausanne. Coverage of tech startups, ETH Zurich spinoffs, and established technology companies.

Logitech ABB Google Zurich EPFL

Insurance

Swiss Re, Zurich Insurance, and the network of insurance and reinsurance companies. Complete coverage of risk management and insurance services.

Swiss Re Zurich Insurance Swiss Life Baloise

FADP Compliance - Swiss Data Protection

The Federal Act on Data Protection (FADP) governs data protection in Switzerland, providing one of the world's most robust privacy frameworks. Our Swiss domain database is fully compliant with FADP requirements, ensuring that all data processing activities meet Swiss legal standards.

The revised FADP, which came into force on September 1, 2023, aligns Swiss data protection law more closely with the EU's GDPR while maintaining Switzerland's unique approach to privacy. This ensures seamless data operations across the Swiss-EU digital economy.

Our commitment to FADP compliance means you can confidently use Swiss domain data for advertising, analytics, security, and research applications without regulatory concerns. We maintain comprehensive documentation of our data processing activities and can provide Data Processing Agreements (DPAs) upon request.

  • Full compliance with revised FADP (effective September 2023)
  • Data Processing Agreements (DPA) available
  • Transparent data collection and processing practices
  • Right to access, rectification, and deletion supported
  • Data minimization principles strictly followed
  • Cross-border transfer safeguards in place
  • Regular compliance audits and updates
  • Compatible with GDPR for EU operations
Language-neutral labels

One category set for every Swiss language

The same category appears on a German, French or Italian language site, so a single filter works across all of them. The file runs in your own systems.

Get the Swiss file

Multilingual Market Intelligence

Switzerland's four national languages create distinct digital ecosystems that require nuanced understanding. German is a main language for about 62% of residents, and German-speaking Switzerland (Deutschschweiz) dominates the business landscape, particularly in Zurich, Basel and Bern.

Our database covers German-language Swiss websites in depth, with the same category labels used for every language region.

French-speaking Switzerland (Romandie) accounts for about 23% of the population, centered around Geneva and Lausanne. This region has closer cultural ties to France and often exhibits different digital behaviors and content preferences. Italian-speaking Ticino and the Romansh-speaking areas complete the linguistic picture, each with their unique digital presence.

Our categorization system recognizes these linguistic and cultural distinctions, enabling precise targeting across all Swiss language regions. Whether you need to reach the financial elite of Zurich's Paradeplatz, the international organizations of Geneva, or the pharmaceutical innovators of Basel, our data provides the granularity required for effective engagement.

  • German-Swiss Coverage - sites from Deutschschweiz, the largest language region
  • French-Swiss Coverage - Romandie domains around Geneva and Lausanne
  • Italian-Swiss Coverage - Ticino business presence
  • Language-Neutral Labels - the same categories on German, French and Italian sites
Languages

Four language regions, one set of labels

Switzerland's web is written in several languages, but a category label means the same thing on every site. One filter therefore covers German, French and Italian sites at once.

~62%German and Swiss GermanMain language of about 62% of residents. Zurich, Basel, Bern and Lucerne sit in this region.
~23%FrenchMain language of about 23% of residents, centred on Geneva, Lausanne and the Romandie.
~8%ItalianMain language of about 8% of residents, in Ticino and parts of Graubünden.
~0.5%RomanshMain language of about 0.5% of residents, mostly in Graubünden.

Residents can name more than one main language, so the shares add up to more than 100%. These are national population figures, not counts from our file, so check the current federal statistics before you quote them.

Labels do not change with language

A bakery site in Lausanne and one in Zurich get the same label, whatever the language of their pages. Your rules and reports stay identical across regions.

Split by region when the creative differs

Use the category to select sites, then your own page checks or the region to route French, German and Italian creative. Ask about a language split when you send your requirements in the form above.

Watch cross-border sites

Sites from neighbouring countries in the same languages also reach Swiss readers, so use the country field, not language alone, to decide what counts as Swiss. Our guide to website language and country data covers this in more depth.

Swiss Digital Economy Insights

Switzerland consistently ranks among the world's most innovative and digitally advanced economies. With internet penetration exceeding 93% and among the highest rates of smartphone adoption globally, the Swiss digital market offers exceptional opportunities for businesses across all sectors.

The Swiss e-commerce market has experienced remarkable growth, with online retail sales exceeding CHF 15 billion annually. Swiss consumers are known for their discerning tastes, preference for quality, and willingness to pay premium prices for trusted brands. Our domain categorization data helps you identify and reach these valuable audiences effectively.

Beyond retail, Switzerland's digital economy encompasses world-leading financial technology (with Zurich and Geneva emerging as global fintech hubs), cutting-edge healthtech innovations from the Basel pharmaceutical cluster, and a thriving startup ecosystem supported by top-tier institutions like ETH Zurich and EPFL.

The country's position as a global hub for international organizations, including numerous UN agencies, international sports federations, and NGOs headquartered in Geneva, creates unique digital presence patterns that our database captures comprehensively.

  • E-commerce Mapping - CHF 15B+ market fully categorized
  • Fintech Coverage - Zurich and Geneva hubs mapped
  • International Orgs - Geneva's diplomatic digital presence
  • Startup Ecosystem - ETH and EPFL spinoffs tracked

Use Cases for Swiss Domain Data

Practical applications of Swiss website categorization across industries

Programmatic Advertising

Target Swiss audiences with precision using IAB-compliant categories. Reach German, French, and Italian-speaking segments with appropriate messaging and context.

Web Filtering & Security

Deploy enterprise content filtering with Swiss-specific categories. Protect organizations from inappropriate content while respecting local cultural norms.

Market Research

Analyze the Swiss competitive landscape across industries. Identify market trends, competitor presence, and emerging opportunities in this high-value market.

Fraud Prevention

Identify suspicious Swiss domains and protect against phishing, brand impersonation, and financial fraud targeting Swiss businesses and consumers.

Partnership Discovery

Find potential Swiss business partners, distributors, and affiliates. Map industry ecosystems to identify collaboration opportunities.

Regulatory Compliance

Ensure digital operations comply with Swiss regulations. Identify regulated industries and ensure appropriate handling of Swiss financial and healthcare domains.

Use the data

How researchers and marketers use Swiss website statistics

The same file answers different questions depending on who asks. These are typical Swiss jobs for categorized domain data, from a one-off market count to a list that feeds a live system.

Market sizing

Count .ch sites per category to size a segment, such as health practices or estate agents, before a launch or a sales push. Compare against .de or .fr to see whether Switzerland is over or under-supplied.

Contextual campaigns

Build inclusion lists of Swiss sites by IAB category for contextual targeting. One category filter covers all language regions, then you split by region if the creative differs.

Brand safety

Exclude Swiss sites in sensitive categories before a campaign goes live. The labels ship as plain fields, so they work in a DSP, an SSP or your own ad server.

B2B prospect lists

Filter Business, Financial Services and Real Estate labels on .ch to find company sites for account lists. Add the country field to catch Swiss firms on .com, as described in our lead generation use case.

Academic and policy research

Describe the structure of the Swiss web for a study, then repeat the count later with the same taxonomy. Stable category names keep results comparable, see category data for market research.

Security and fraud teams

Watch new .ch and .swiss domains in banking and finance categories, where lookalike sites do the most harm. About 300,000 newly registered domains are categorized every day, which shortens the gap.

Build your own Swiss statistic in five steps

  1. Pick the scopeDecide whether you count the .ch ending, the Switzerland country field, or both. Write the rule down so later counts use the same scope.
  2. Choose the taxonomyUse the 58 web filtering categories for broad shares and IAB v3 tiers for advertising work and detailed topics. Both sit on the same record.
  3. Decide how to count labelsCount every label a site carries, or only its first-ranked one. Say which, because the two give different shares.
  4. Set a baselineCompare each Swiss share with the same share across all domains or a neighbouring ending. A share means little without a reference point.
  5. Date the figureNote the month of the file you counted. Shares drift slowly as new sites appear and old ones close.
Avoid these

Common mistakes with Swiss website statistics

Most wrong Swiss figures come from scope, not from the data itself. Check these six points before a number goes into a report or a pitch deck.

Counting only .chSwiss firms also run sites on .com, .swiss and other endings. Add the country field when the list must be complete.
Treating registrations as websitesRegistry counts include names with no site, redirects and parked names. Use categorized sites, minus the parked category, when you mean working websites.
Adding overlapping sharesWeb filtering shares overlap because a site can carry several labels. Use IAB tier 1 when you need shares that add up to 100%.
Mixing in Liechtenstein.li shares its registry with .ch but is another country. Report it separately or name both countries in the total.
Guessing language from the endingA .ch site can be written in German, French, Italian or English. Check the pages or the region before you assign a language.
Comparing different snapshotsCounts from different months or different scope rules will not match. Keep the month and the rule with every figure you publish.
FAQ

Questions about Swiss website statistics

How many websites are there in Switzerland?

Our file holds 1,275,300 categorized .ch domains and 1,297,826 domains attributed to Switzerland as their country, which also catches Swiss sites on other endings. The registry for .ch and .li reported about 2.6 million registered names in its 2024 report.

Many registered names never carry a working site, so check the registry's current figures for registrations.

What are the most common website categories in Switzerland?

Among .ch domains, Business labels appear on 19.1%, Arts & Entertainment on 16.3% and Health & Medicine on 12.5%. In the IAB Content Taxonomy view, Business and Finance is the tier 1 category of 25.3% of .ch domains.

How do Swiss websites compare with German, French and Italian ones?

.ch has the highest Health & Medicine share of the group, 12.5% against 9.2% for .de, 8.5% for .fr and 7.5% for .it. It also has the lowest Computers & Technology share, 7.1% against 18.9%, 11.3% and 14.7%.

In our file .ch is slightly larger than .it.

How many .swiss and .li domains are categorized?

8,648 .swiss domains and 10,009 .li domains carry categories in our current file. Both lean more towards Computers & Technology than .ch does: 24.3% of .swiss and 24.7% of .li domains carry that label.

Are Swiss companies on .com included in the statistics?

Yes, where the country is clear. The country field attributes a domain to Switzerland whatever its ending, so you can combine it with the .ch ending to build a fuller Swiss list.

The ending-based figures on this page count .ch, .swiss and .li only.

How often do these Swiss website statistics change?

All domains are refreshed monthly and newly registered domains are categorized every day, so the shares move a little from month to month. Large shifts are rare, because the mix of a whole country's websites changes slowly.

Want to see a single Swiss site? Run it through the domain categorization check, or browse the full fields in the URL categorization database.

Swiss domain research options

What to expect from each way of building a list.

QuestionManual wayWith the database
Banks and insurersCollect by handFinancial Services filter
Rail and mobilityBrowse operatorsTravel and transport rows
Sites in several languagesJudge each pageThe same labels on every row
Recently added domainsNot knownAbout 300,000 categorized each day
One lookupVisit the siteAPI from $0.001
View Swiss dataCheck Swiss prices

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