Real Estate Industry Data

Real Estate Domain Categorization Database

Access comprehensive categorization data for 1.5+ million real estate domains. IAB taxonomies, web filtering categories, and property buyer personas for the global real estate ecosystem.

Explore Real Estate Domains
1.5M+
Real Estate Domains
35+
Sub-Categories
350+
Property Personas
Daily
Data Updates

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Describe your requirements for property website categorization and we'll prepare a tailored dataset for your real estate marketing needs.

Comprehensive Real Estate Domain Intelligence

The real estate industry is one of the largest sectors in the global economy, generating trillions of dollars in transactions annually. Our real estate domain database provides unparalleled coverage of property listings, real estate agencies, PropTech platforms, mortgage lenders, and property management companies worldwide.

With over 1.5 million categorized real estate domains, you gain complete visibility into every segment of the property market. From luxury residential brokerages to commercial real estate investment trusts, from innovative PropTech startups to established construction firms, our database covers the entire real estate ecosystem with precision and depth.

Understanding the digital landscape of real estate has never been more critical. Property buyers, sellers, and investors increasingly begin their journeys online, making domain intelligence essential for effective marketing, competitive analysis, and market research in this dynamic industry.

  • Complete Market Coverage - From major portals like Zillow and Realtor.com to local boutique agencies
  • Deep Property Taxonomy - 35+ specialized real estate sub-categories for precise targeting
  • Buyer Personas - 350+ property-focused audience profiles including first-time buyers, investors, and luxury seekers
  • Geographic Intelligence - Location-based categorization for regional market analysis

Real Estate Market Applications

Leverage real estate domain data to transform your marketing strategies, generate high-quality leads, conduct comprehensive market analysis, and deliver targeted advertising campaigns that reach property buyers and sellers at the right moment in their journey.

Our real estate domain intelligence enables mortgage lenders to identify and target potential homebuyers, helps real estate technology companies reach their ideal customers, and empowers agencies to understand their competitive landscape. Whether you're running programmatic advertising campaigns, building lead generation funnels, or conducting market research, our data provides the foundation for success.

The applications extend across the entire real estate value chain. Property developers can identify market opportunities, title companies can find partnership prospects, home service providers can target new homeowners, and investors can analyze market trends through digital footprint analysis.

  • Lead Generation - Identify and target potential property buyers, sellers, and investors through digital signals
  • Market Analysis - Analyze real estate market trends through domain activity and categorization patterns
  • Targeted Advertising - Reach property seekers with precision through contextual and audience-based targeting
  • Competitive Intelligence - Monitor competitor digital presence and market positioning

IAB Real Estate Categories

Full coverage of IAB Content Taxonomy for real estate and property sectors, enabling precise programmatic advertising and content categorization

Real Estate
650K+ domains
Property
380K+ domains
Home Services
290K+ domains
Construction
180K+ domains

Our IAB category mapping ensures seamless integration with programmatic advertising platforms, demand-side platforms (DSPs), and content management systems. Real estate advertisers can leverage these standardized categories to reach their target audiences across the open web with precision and scale.

The real estate vertical within IAB taxonomy encompasses residential and commercial property listings, real estate services, mortgage and financing, home improvement, and related categories. Our database provides granular sub-categorization that goes beyond standard IAB tiers, enabling hyper-targeted campaigns for specific property types, price ranges, and buyer segments.

Real Estate Sub-Categories

Deep categorization across all property verticals for precise targeting and comprehensive market coverage

Residential Sales

Single-family homes, condominiums, townhouses, and luxury residential properties. Covers listing sites, brokerages, and home search portals serving residential buyers and sellers in markets worldwide.

Commercial Real Estate

Office buildings, retail spaces, industrial properties, and mixed-use developments. Includes commercial brokerages, investment platforms, and corporate real estate services for business property transactions.

Property Management

Residential and commercial property management companies, HOA management services, and facility management providers serving property owners and tenant communities across all property types.

Real Estate Tech (PropTech)

Innovative technology platforms transforming real estate including virtual tours, property analytics, transaction management, and AI-powered valuation tools disrupting traditional real estate operations.

Mortgage & Lending

Mortgage lenders, brokers, refinancing services, and home equity providers. Includes both traditional banks and fintech lenders offering residential and commercial real estate financing solutions.

Rentals

Apartment listings, rental search platforms, short-term vacation rentals, and long-term lease services. Covers the entire rental ecosystem from student housing to luxury apartment communities.

Real Estate Agents

Individual real estate agents, teams, and brokerages. Includes agent profile sites, team websites, and personal branding platforms for real estate professionals across all specializations.

Construction

Residential and commercial construction companies, general contractors, home builders, and development firms. Covers new construction, renovations, and infrastructure projects in the property sector.

Architecture

Architectural firms, design studios, and planning consultants serving residential and commercial clients. Includes sustainable design specialists, historic preservation experts, and modern design innovators.

Interior Design

Interior design services, home staging companies, and space planning professionals. Covers residential interiors, commercial design, and specialized staging services for property sales and rentals.

Industry Applications

Discover how real estate domain data powers marketing, analytics, and business intelligence across the property industry

Lead Generation

Identify high-intent property buyers and sellers through digital behavior signals. Target visitors to real estate listing sites, mortgage calculators, and moving services for qualified lead acquisition campaigns.

Market Analysis

Track real estate market trends through domain activity patterns. Monitor new property listings, emerging PropTech companies, and regional market dynamics for investment and strategic planning decisions.

Programmatic Advertising

Deliver targeted ads across real estate content environments. Reach homebuyers on listing sites, property investors on commercial platforms, and renters on apartment search portals with precision.

Competitive Intelligence

Monitor competitor digital strategies and market positioning. Analyze real estate portal traffic, brokerage online presence, and PropTech innovation to inform your competitive strategy.

Partnership Development

Identify potential partners across the real estate ecosystem. Find complementary service providers, technology vendors, and market expansion opportunities through comprehensive domain analysis.

Brand Safety

Ensure advertising appears in appropriate real estate contexts. Filter content environments to protect brand reputation while maximizing reach across property-focused audiences.

Data Features & Capabilities

Our real estate domain database delivers comprehensive intelligence for every use case

Multi-Taxonomy Classification

Every domain is classified across IAB content taxonomy, custom real estate taxonomy, web filtering categories, and audience personas for maximum flexibility in targeting and analysis applications.

Geographic Coverage

Location-aware categorization enables regional market analysis, local advertising targeting, and geographic segmentation for real estate campaigns across North America, Europe, Asia-Pacific, and beyond.

Daily Updates

Our real estate domain database is refreshed daily to capture new property listings, emerging PropTech startups, and changes in the market landscape, ensuring you always have current intelligence.

API Integration

Seamlessly integrate real estate domain data into your existing systems through our REST API. Support for batch processing, real-time lookups, and webhook notifications for enterprise workflows.

Buyer Persona Mapping

350+ property personas including first-time homebuyers, luxury property seekers, real estate investors, commercial tenants, and vacation rental enthusiasts for precise audience targeting.

Flexible Export Formats

Download data in CSV, JSON, or direct platform integrations for DSPs, DMPs, and marketing automation systems. Custom formatting available for enterprise requirements and specific use cases.

Why Real Estate Domain Data Matters

The real estate industry has undergone a dramatic digital transformation. Today, over 95% of homebuyers use online resources during their property search, and the majority of real estate transactions begin with digital research. This shift has created unprecedented opportunities for data-driven marketing, but only for those with access to comprehensive, accurate domain intelligence.

Our real estate domain database enables you to understand and reach property market participants at every stage of their journey. From initial research on neighborhood information sites to final mortgage applications, you can identify and engage potential customers with relevant messaging at precisely the right moment.

Beyond marketing applications, real estate domain data provides valuable market intelligence. Track the emergence of new PropTech companies, monitor competitive activity, analyze market trends through digital signals, and identify partnership opportunities across the property ecosystem. The insights available through domain analysis extend far beyond simple categorization.

For mortgage lenders, home service providers, moving companies, and others serving real estate customers, domain data provides the foundation for effective customer acquisition. Identify high-intent prospects through their digital behavior, reach them with targeted advertising, and measure campaign effectiveness through attribution analysis.

Serving the Entire Real Estate Ecosystem

Our real estate domain database serves professionals and companies across the entire property industry value chain. Real estate agents and brokerages use our data to understand their competitive landscape and reach potential clients through digital advertising. Property portals leverage our categorization for content recommendations and advertising targeting.

Mortgage lenders and financial services companies rely on our data to identify homebuyers at the right stage of their purchase journey. PropTech companies use domain intelligence to identify market opportunities and reach their target customers. Investors and analysts utilize our data for market research and trend analysis.

Home service providers including moving companies, home improvement retailers, furniture stores, and insurance providers all benefit from identifying new homeowners and property seekers. Title companies, appraisers, and other transaction service providers can identify partnership opportunities and target marketing efforts effectively.

Whether you're a Fortune 500 real estate conglomerate or an innovative startup disrupting traditional property markets, our domain database provides the intelligence foundation you need for digital success. The depth and breadth of our real estate categorization ensures you can find exactly the segments you need for your specific use case.

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