List of Blogs and Personal Websites
Blogs are where hobbies, opinions and hard-won expertise get written down for anyone to read. From recipe blogs to developer diaries, they reach loyal, focused audiences that big portals rarely match.
Our data holds about 1.1 million blogs and personal sites, each with topic categories, country, audience personas and popularity among real users. This page shows how they split and how buyers use them.
The 10 best-known blogs and blog platforms
The most visited domains in the blogs and personal sites category, in order of popularity. Several are platforms that host millions of blogs; the rest are single, very large blogs.
Two things stand out. Japanese platforms take the first two places, a sign of how strong personal publishing is in Japan. And two of the ten are food sites, which matches the topic data further down this page: food is the largest subject among popular blogs.
Blog topics: what popular blogs write about
Every blog also carries IAB topic categories. Among the 6,035 blogs in the 300,000 most visited domains, this is how the main topics split.
About 150 popular blogs fall under sensitive topics, including adult content. They are in the data for brand safety and filtering, and we do not name them.
How big are popular blogs?
Very few blogs reach the very top of the web. Most popular blogs sit in the broad middle, which is exactly where loyal niche audiences live. Here is how the 6,035 popular blogs spread across global popularity groups.
| Global popularity group | Popular blogs | What it means |
|---|---|---|
| Top 1,000 | 8 | Mostly big platforms that pool millions of blogs |
| 1,001 to 10,000 | 132 | Household names in their country or niche |
| 10,001 to 100,000 | 1,112 | Leading blogs in a topic, strong partner candidates |
| 100,001 to 500,000 | 4,314 | The core of the creator web: focused, steady audiences |
| 500,001 to 1 million | 469 | Smaller but often highly engaged blogs |
Blogs by country
About two thirds of popular blogs write for an audience that is not tied to one country. For the rest, the country is clear from the content, and these are the largest markets.
Counts are for blogs among the 300,000 most visited domains. Country views of the whole database are on pages such as India domains and Japan domains.
What counts as a blog or personal site
The category is about the voice of a site, not its software. A shop built on blogging software is still a shop; a personal essay site on a custom system is still a blog.
Personal voice
Written by one person or a small group, in the first person, about their own views, work or hobbies.
Posts over time
Content arrives as dated posts or entries, rather than as a fixed set of product or service pages.
Personal pages
Portfolios, online CVs and link-in-bio pages also fall here, even when they rarely publish new posts.
Plus a topic
A blog always has a subject too. That is why each one also carries topic categories, such as Food & Drink or Travel.
Blog lists versus news and media lists
Buyers often ask whether they need blogs, news sites or both. The two lists overlap at the edges, but they serve different goals.
Blogs and personal sites
- About 1.1 million domains
- Niche audiences, personal tone
- Strong for partnerships and contextual fit
- More variation in quality
News and media
- About 1.25 million domains
- Broad audiences, editorial standards
- Strong for reach and premium inventory
- See the list of news websites
Subtopics with the most popular blogs
One level deeper, at IAB Tier 2, the picture gets sharper. Cooking leads by a wide margin, and fiction and comics show how much creative writing lives on blogs.
| IAB Tier 2 subtopic | Popular blogs | Typical content |
|---|---|---|
| Cooking | 741 | Recipes, meal plans, cooking techniques |
| Computing | 495 | Tutorials, software tips, developer notes |
| Fiction | 226 | Serial novels, short stories, fan fiction |
| Music | 222 | Lyrics, reviews, artist news |
| Spirituality | 172 | Meditation, faith reflections, astrology |
| Arts and Crafts | 136 | Knitting, sewing, DIY projects |
| Consumer Electronics | 125 | Phone and gadget reviews |
| Beauty | 104 | Skincare, make-up, product tests |
| Comics and Graphic Novels | 104 | Manga, webcomics, reviews |
| Desserts and Baking | 104 | Cakes, bread, pastry |
| Movies | 94 | Film reviews and recommendations |
| Parenting | 89 | Family life, child development, school |
| Travel Locations | 87 | Destination guides, trip reports |
The chips above are further subtopics with dozens of popular blogs each. The full tree is on the IAB categories list.
Platforms versus independent blogs
"Blog" covers two very different things in domain data. Knowing which you need avoids a list that is either too thin or full of giants. Most buyers want one of the two, rarely both in the same file.
Blog platforms
One domain hosts thousands or millions of blogs. They rank very high because their traffic is pooled.
- Good for network policy and brand safety rules
- Little use for outreach: one domain, many owners
- Content quality varies blog by blog
Independent blogs
One owner, one domain, one voice. Recipe, travel, parenting and tech blogs on their own names.
- Best for influencer and partner outreach
- Clear topic, so contextual fit is strong
- Smaller audiences, often very loyal
Domains on endings such as .blog, .me and .dev are often personal sites. In our data about 14,500 .blog domains, 6,800 .me domains and 6,700 .dev domains carry the blogs and personal sites category. The top-level domains list has totals per ending.
Who reads blogs: audience personas
Each domain carries audience personas. These personas fit blog and creator audiences well, and they are a handy way to narrow a blog list. Counts are for the whole database, across all site types.
Food Blogger
Assigned to about 2.4 million domains across the database, from recipe blogs to cooking magazines.
Content Creator
About 1.5 million domains, covering creators, video makers and personal brands.
Baking Enthusiast
About 2.4 million domains, a useful filter for baking supplies and kitchen appliances.
Poetry Enthusiast
About 1.7 million domains, close to the fiction and literature blogs that rank well.
Photography Enthusiast
About 1.7 million domains, from photo blogs to camera reviews.
Gamer
About 2.4 million domains, including gaming blogs and walkthrough sites.
Personas describe readers, not authors. Combine them with the blog category and a topic to get, for example, baking blogs whose readers are also nutrition minded. See audience segmentation and targeting.
How buyers use a list of blogs
Influencer and partner outreach
Find independent blogs in a niche and country, then reach out for reviews, sponsored posts or affiliate deals. See affiliate marketing networks.
Contextual advertising
Blogs have clear topics, so ads match content well. Build inclusion lists per topic. See contextual targeting.
Publisher acquisition
Ad networks and monetization platforms find blogs that could join their network. See publisher monetization.
Research
Study what people write about, by country and topic, and how the creator web shifts over time.
Brand safety
Allow trusted blogs while keeping platform content with mixed quality under closer review.
Network policy
Decide whether personal sites are allowed on work or school networks, with exceptions by topic.
Ready-made blog list cuts
Common requests from buyers, and the filters that produce them. Any of them can be limited to one or more countries.
| List | Filters | Typical buyer |
|---|---|---|
| Food and recipe blogs | Blogs category plus Food & Drink, Cooking or Baking | Kitchen and grocery brands |
| Tech and developer blogs | Blogs category plus Technology & Computing | Developer tools, SaaS |
| Parenting blogs | Blogs category plus Family and Relationships, Parenting | Toys, baby products, education |
| Travel blogs | Blogs category plus Travel | Airlines, hotels, travel insurance |
| Beauty and fashion blogs | Blogs category plus Style & Fashion | Cosmetics and apparel brands |
| Finance blogs | Blogs category plus Personal Finance | Banks, brokers, fintech apps |
| Gaming blogs | Blogs category plus Video Gaming | Studios, peripherals, esports |
For food sites beyond blogs, see the list of food and recipe websites. For creator businesses, see influencer and creator domains.
What each blog record contains
Domain
The blog's own domain, or the platform domain for hosted blogs where those act as separate sites.
Categories
Blogs/Personal Sites plus any other web filtering categories, and IAB v2 and v3 topics up to Tier 4.
Personas
Audience types the blog attracts, such as Food Blogger or Lifelong Learner.
Country and popularity
The country the blog serves where clear, and its popularity group worldwide and in its country.
Tips for working with blog lists
Start with popularity
Most blogs get few visitors. For outreach, a popularity cut removes abandoned and tiny blogs in one step.
Separate platforms
Remove hosting platforms from outreach lists, or treat them as one row each, to avoid contacting a platform about one user's blog.
Check activity
Blogs pause and restart. For partnerships, look at recent posts before contacting anyone.
Respect privacy
Personal sites belong to people. If you add contact data later, follow the privacy rules that apply in each country.
Mix sizes on purpose
A campaign with five large blogs and fifty mid-sized ones often reaches more engaged readers than one with only the biggest names.
Use two topic levels
Tier 1 topics give volume, Tier 2 subtopics give precision. Start broad, look at a sample, then tighten to the subtopics that fit.
Refresh the list
Blogs start, stop and change direction. Ask for a fresh cut before each campaign rather than reusing last year's file.
Worked example: a baking brand looking for partner blogs
A mid-sized baking ingredients brand wants 300 blogs in Germany, France and Italy for a sponsored recipe series. This is how the list comes together.
| Step | Filter or action | Effect |
|---|---|---|
| 1. Category | Blogs/Personal Sites | Starts from the full set of about 1.1 million blogs |
| 2. Topic | IAB Food & Drink, with Desserts and Baking or Cooking | Keeps only food blogs, the largest blog topic |
| 3. Countries | Germany, France, Italy | Matches the brand's three markets |
| 4. Size | Country popularity groups up to the top 500,000 | Removes tiny and abandoned blogs |
| 5. Personas | Baking Enthusiast or Food Blogger | Puts baking-focused blogs at the top |
| 6. Clean-up | Remove hosting platforms and news portals | Leaves independent blogs only |
| 7. Review | Check recent posts by hand | Confirms each blog is still active |
Why blog audiences are worth reaching
Trust
Readers follow a person, not a brand. A recommendation from a blogger they read every week carries weight.
Focus
A sourdough blog is about sourdough. Contextual fit is near perfect, with little wasted reach.
Long life
Good posts get found for years through search, so a mention keeps working long after a campaign ends.
Local reach
Blogs write in local languages about local habits, which helps brands enter markets where big portals feel distant.
List of blogs: questions
How many blogs are there in your database?
About 1.1 million domains carry the Blogs/Personal Sites category, out of a database of over 120 million categorized domains.
What are the most popular blog topics?
Among the most visited blogs, food and drink is the largest topic, led by cooking and baking. Technology, books and fiction, business, entertainment and hobbies follow.
Which are the best-known blogs?
Among the most visited blog and personal publishing sites are ameblo.jp, note.com, tumblr.com, blogger.com, medium.com, huffpost.com, thekitchn.com, wordpress.com, boredpanda.com and recipetineats.com.
Does the list include blog platforms and single blogs?
Both. Large blogging platforms are listed as domains, and individual blogs on their own domains are listed separately, each with its own subject categories.
Can I get blogs on one topic only?
Yes. Each blog also carries IAB topic categories, so you can ask for food blogs, parenting blogs or travel blogs, filtered by country and popularity.
Does the list contain contact details?
No. The list contains domains with categories, country, audience personas and popularity groups. It does not include names, emails or other personal data.
How many blogs are among the most visited sites?
About 6,000 of the 300,000 most visited domains are blogs or personal sites, around 2%. Only a handful reach the global top 1,000, and those are mostly platforms.
Are blogs on hosted platforms included?
Where hosted blogs work as separate sites with their own address, they can appear as their own rows. Otherwise the platform domain stands for all of them.
Can I exclude blogs from an advertising list?
Yes. Many brand safety setups exclude personal sites, or allow only blogs above a popularity threshold. The category makes either choice a single filter.
Where can I see other category lists?
All major lists are on websites by category.
Get a list of blogs for your niche
Tell us the topics, countries and popularity range you need. We will size the blog list and send the options.
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