Every app is keyed by its bundle ID and App Store ID and comes with an IAB Content Taxonomy 3.0 category, a web filtering category, its developer and its age rating. Join it to bid requests, SDK data or device inventories in one step.
In-app inventory reaches ad platforms with a bundle ID in the request. SDK events, app usage panels and device management logs identify apps the same way. A domain database cannot classify any of that, because there is no domain in the record.
This database gives each bundle ID the categories you already use for websites: IAB Content Taxonomy 3.0 for advertising and analytics, plus the web filtering taxonomy of our 120 million domain database. Web and app data finally land in the same categories.
One row per app. The bundle ID and the App Store ID are both keys; the developer domain joins the app to our domain database.
The free sample has 1,000 apps with all 12 columns, in the same format as the full database. A few of them:
| Bundle ID | App | IAB 3.0 category | Web filtering | Age | Google Play package |
|---|---|---|---|---|---|
| com.tencent.ig | PUBG MOBILE | Video Gaming > Mobile Games | Gaming | 12+ | com.tencent.ig |
| com.doubledowninteractive.DDCasino | DoubleDown™ Casino Vegas Slots | Video Gaming > Video Game Genres > Casino and Gambling Video Games | GamblingGaming | 17+ | - |
| com.picsart.studio | Picsart AI Photo Editor, Video | Technology & Computing > Computing > Computer Software and Applications > Photo Editing Software | AI / LLM Tools | 12+ | com.picsart.studio |
| com.intuit.turbotax | TurboTax: File Your Tax Return | Personal Finance > Personal Taxes | Financial Services | 17+ | com.intuit.turbotax.mobile |
| com.myfitnesspal.mfp | MyFitnessPal: Calorie Counter | Healthy Living > Nutrition | Health & MedicineFood & DrinkSports & Recreation | 17+ | com.myfitnesspal.android |
| com.nestlabs.jasper.release | Nest | Home & Garden > Smart Home | Home & Garden | 4+ | com.nest |
| co.bird.Ride | Bird — Ride Electric | Automotive > Scooters | Automotive & TransportationTravel | 4+ | co.bird.android |
| com.joytunes.Draw | Simply Draw: Learn to Draw | Hobbies & Interests > Arts and Crafts > Drawing and Sketching | Education/Reference | 4+ | com.hellosimply.simplydraw |
| com.hotels.HotelsNearMe | Hotels.com: Book Hotel Deals | Travel > Travel Type > Hotels and Motels | Travel | 4+ | - |
| crumbl.cookies | Crumbl | Food & Drink > Desserts and Baking | Food & Drink | 4+ | crumbl.cookies |
| com.affinityapps.chispa | Chispa: Dating App for Latinos | Family and Relationships > Dating | Dating | 17+ | com.affinityapps.chispa |
| com.viber | Rakuten Viber Messenger | Technology & Computing > Computing > Internet | Email and MessagingSocial Networking | 12+ | - |
Teams that hold app identifiers and need to know what the apps are.
Each app was read from its App Store listing: name, bundle ID, Apple genre and description.
A language model describes the app in IAB terms, the text is matched to the 10 closest of the 703 IAB 3.0 categories, and the model picks the best of them.
The web filtering category is chosen separately, and sensitive categories such as gambling, adult content and alcohol are cross-checked between the two taxonomies.
Categories are assigned by AI, not by hand. Corrections you send us go into the next update file. Apps that are not in the database can be categorized on demand through the Mobile App Categorization API.
One-time snapshots of the most-rated apps, delivered as CSV or JSON within 2 business days of payment.
Monthly update files with new and changed apps: $999 per year. Licences for use in products you sell, with a daily feed of new apps: from $10,000 per year.
The iOS bundle ID and the App Store ID, the identifiers that appear in in-app ad requests, SDK data and device inventories. Matched Android apps add their Google Play package name.
The IAB Content Taxonomy 3.0, with the full path from tier 1 down to the most specific level that fits the app.
Through shared package names and developer websites between the App Store and Google Play. Only high-confidence matches are in the database: 428,000 package names. Android-only apps are not covered yet.
Yes. The developer_domain column is a registered domain, the same key our 120 million domain database uses, so you can bring in the developer's website category as well.
Yes, with a commercial licence from $10,000 per year, which includes a daily feed of new apps.
Download 1,000 real rows and join them to your own data. Questions about licences or volumes: we reply within one business day.