Rich Domain Intelligence
Go beyond basic categories with comprehensive domain intelligence. Unlock company details, technology stacks, user personas, popularity rankings, and geographic data - all from a single unified database.
Pull the whole domain profile from a file you host yourself
Every domain in our database carries categories, personas, technologies, popularity and country in the same row. You load it into your own systems and join it to whatever you already store.
- IAB v2 and v3 labels to tier 4 next to the web filtering categories
- Persona, country and popularity fields on each record
- CSV or JSON delivery, plus an API for one-off lookups
Beyond Categories: Comprehensive Domain Data
Categories tell you what a website is about, but true domain intelligence tells you so much more. Who operates the site? What technologies power it? How popular is it? Who visits it? Our database provides all these answers and more.
By enriching each domain record with multiple data layers, we enable use cases that go far beyond simple content filtering. From sales intelligence to market research, from fraud detection to audience analysis, our rich domain data powers sophisticated applications across industries.
Data Fields That Drive Insights
Dual-Taxonomy Categories
Both IAB Content Taxonomy (v2 & v3) for advertising and comprehensive Web Filtering Taxonomy for security. Up to Tier 4 granularity.
1900+ User Personas
Our proprietary taxonomy assigns up to 40 personas per domain, enabling unprecedented audience understanding and targeting precision.
3000+ Web Technologies
Identify CMS platforms, analytics tools, advertising networks, e-commerce systems, and development frameworks powering each site.
Popularity Rankings
real-world browsing popularity data-based traffic rankings by order of magnitude (1K, 5K, 10K, 50K, 100K, 500K, 1M, 5M, 10M, 50M).
Geographic Attribution
Country of origin for businesses and organizations, essential for compliance, geo-targeting, and market analysis.
Domain Authority
OpenPageRank scores for domain authority metrics, useful for SEO analysis, quality assessment, and trust scoring.
User Personas: Know Your Audience
Our proprietary persona taxonomy represents a breakthrough in domain intelligence. Rather than just categorizing what a site is about, we identify who visits it. With 1900+ distinct personas and up to 40 assigned per domain, you gain unprecedented insight into audience composition.
Telecom providers use our personas to build detailed user interest profiles from traffic patterns. Advertisers use them for precise audience targeting. Publishers use them for content personalization. The applications are endless.
Web Technology Detection
Understanding a website's technology stack opens doors for sales intelligence, competitive analysis, and security assessment. We detect over 3000 web technologies across multiple categories.
Content Management Systems
WordPress, Drupal, Joomla, Shopify, Wix, Squarespace, and hundreds more
Analytics & Tracking
Google Analytics, Adobe Analytics, Mixpanel, Hotjar, Segment, and more
Advertising Networks
Google Ads, Facebook Pixel, Criteo, The Trade Desk, and hundreds of ad networks
E-commerce Platforms
Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud
Development Frameworks
React, Vue.js, Angular, Next.js, Ruby on Rails, Django, Laravel
Infrastructure & Hosting
AWS, Azure, Google Cloud, Cloudflare, Fastly, Akamai, and CDN providers
How well-known platform sites are labelled today
The technology list above names tools by the hundreds, and the sites behind those tools sit in the database with their own categories. Here are six of them as they appear in our files.
| Platform site | Categories on record |
|---|---|
| shopify.com | Business, Web-based Applications |
| wordpress.org | Blogs/Personal Sites |
| cloudflare.com | CDN / Hosting / Infrastructure, Computers & Technology |
| hotjar.com | Advertising/Marketing, Business, Web-based Applications |
| mixpanel.com | Advertising/Marketing, Web-based Applications |
| criteo.com | Advertising/Marketing |
Applications of Domain Intelligence
Sales Intelligence
Identify companies using specific technologies to build targeted prospect lists. Find businesses using competitor products or outdated systems ripe for displacement.
Audience Analysis
Understand the composition of website audiences using persona data. Build detailed interest profiles for publishers, advertisers, and market researchers.
Fraud Detection
Combine domain age, popularity, technology stack, and category data to identify suspicious or high-risk domains before they cause harm.
Market Research
Track technology adoption trends, identify growing market segments, and analyze competitive landscapes at web scale.
Company Firmographic Data: Business Intelligence at Scale
Understanding the company behind a domain is essential for B2B sales, market research, and business intelligence applications such as finding companies with owners nearing retirement. Our comprehensive firmographic data reveals organizational details that transform anonymous websites into actionable business profiles.
Company Identification
Accurate company name detection, corporate structure identification, and parent-subsidiary relationship mapping
Industry Classification
NAICS codes, SIC codes, and industry vertical classification for precise market segmentation
Company Size Indicators
Employee count ranges, revenue estimates, and growth stage indicators from startup to enterprise
Geographic Presence
Headquarters location, regional offices, and international presence detection across global markets
Business Model Analysis
B2B versus B2C classification, e-commerce indicators, and service versus product identification
Contact and Social Data
Corporate contact information, social media presence, and key stakeholder identification where available
Our firmographic intelligence powers lead generation platforms, CRM enrichment systems, and market research tools used by sales teams and analysts worldwide. By combining website analysis with multiple data sources, we deliver comprehensive company profiles that enable more informed business decisions, including insights into business owner demographics by industry.
Popularity Rankings and Traffic Intelligence
Website popularity is a critical signal for many applications, from advertising value assessment to security risk evaluation. Our popularity data, powered by our real-world browsing popularity dataset data, provides accurate traffic rankings that reflect real-world website engagement rather than easily manipulated metrics.
browsing popularity data-Based Traffic Rankings
Unlike estimated traffic metrics from third-party tools, our popularity rankings are derived from actual Chrome browser usage data. This methodology provides authentic traffic intelligence that reflects genuine user engagement and website reach across global audiences.
Order of Magnitude Classification
We classify domains into meaningful popularity tiers based on monthly visitors: 1K, 5K, 10K, 50K, 100K, 500K, 1M, 5M, 10M, and 120M+ visitors. This tiered approach enables quick assessment of website scale while preserving comparative accuracy across different traffic levels.
Historical Trend Analysis
Track popularity changes over time to identify growing websites, declining properties, and seasonal traffic patterns. Historical trend data reveals momentum signals valuable for investment decisions, competitive analysis, and market research applications.
Traffic Tier Benefits
Quick filtering for advertising inventory, fraud detection thresholds, and market size estimation without complex traffic calculations.
Domain Authority and SEO Intelligence
Search engine optimization professionals and digital marketers require accurate domain authority metrics for link building, competitive analysis, and content strategy development. Our integration of OpenPageRank scores provides standardized authority measurements that complement our other intelligence data.
Authority Metrics
OpenPageRank authority scores on 0-10 scale
Backlink profile quality indicators
Domain trust and credibility signals
Historical authority progression tracking
Comparative authority within category peers
SEO Applications
Link building prospect qualification
Competitive domain strength analysis
Content partnership evaluation
SERP positioning correlation
Authority growth opportunity identification
By combining authority metrics with our categorization data, users can identify high-authority websites within specific content niches, enabling more strategic and effective SEO campaigns and content marketing initiatives.
Unified Data Access and Integration
The true power of domain intelligence emerges when multiple data dimensions can be queried, combined, and analyzed together. Our unified database architecture enables complex queries that would require multiple vendor integrations with traditional data sources.
Sample API Response - Complete Domain Intelligence:
{
"domain": "example-company.com",
"categories": {
"iab": ["Business", "Enterprise Software", "SaaS"],
"web_filter": "Business/Technology"
},
"personas": ["Tech Enthusiast", "Small Business Owner", "IT Decision Maker"],
"technologies": ["WordPress", "Google Analytics", "HubSpot", "Stripe"],
"popularity": {
"tier": "100K",
"trend": "growing"
},
"company": {
"name": "Example Company Inc.",
"industry": "Software",
"employees": "50-200",
"country": "US"
},
"authority": {
"pagerank": 6.2,
"trust_score": "high"
}
}Flexible Query Capabilities
Our API supports flexible querying across all data dimensions. Filter by technology stack to find e-commerce platforms, segment by persona to identify target audience concentrations, or combine multiple criteria for highly specific prospect lists and market analysis.
Bulk Processing and Data Feeds
For enterprise applications requiring large-scale data processing, we offer bulk API endpoints and complete data feeds. Process millions of domains for enrichment pipelines, maintain synchronized local databases, or integrate our intelligence into your data warehouse infrastructure.
Building a domain profile: stitch it yourself or load one file
Teams that want categories, audience and technology data on one domain usually pick between assembling it from scattered sources and licensing it in one piece.
| Need | Piecing sources together | Our database |
|---|---|---|
| Category labels | Separate vendors with different taxonomies | IAB v2 and v3 to tier 4 and 58 web filtering categories in one row |
| Coverage | Gaps wherever one source stops | Over 120 million domains |
| New sites | Each source refreshes on its own schedule | About 300,000 new domains categorized every day |
| Delivery | Scrapers and exports to maintain | CSV or JSON files that run inside your own systems |
| One-off checks | Manual research per domain | API lookups for single domains |
| Update rhythm | Whatever each provider allows | Quarterly to daily deliveries depending on plan |
Industry-Specific Intelligence Applications
Financial Services
Risk assessment, fraud detection, compliance verification, and market intelligence for investment analysis and due diligence processes.
Cybersecurity
Threat intelligence enrichment, incident investigation support, and security posture assessment using technology stack and domain metadata analysis.
Digital Marketing
Audience targeting, competitive analysis, influencer identification, and campaign optimization using persona and technology intelligence.
Market Research
Industry landscape mapping, technology adoption tracking, competitive positioning analysis, and total addressable market estimation.
Plans open at $999 for the 1 million most popular domains and a $199 yearly refresh, then scale to the full database. A single API lookup starts at $0.001.
Experience the Depth of Our Data
Explore our database to see all intelligence fields in action.
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